Why is sales direction & sales management essential for your business? Well, pretty much your entire topline growth depends on it, and it is important to create a focus area, in which you want to and can be successful. Be this a product-, a trade lane-, or a vertical market focus. A focussed approach yields certainly much better results than trying to be the Jack of all Trades. Furthermore, certain products, industry segments or trade lanes have higher profitability per shipment than others.
Deploying your commercial resources in the right way is equally important. Do you have hunters or farmers and are these resources indeed correctly deployed in Field Sales and Key Account Management? Do you focus on a particular vertical market and do you have the right competence for this vertical?
Some of the following key figures will assist in managing sales teams successfully:
We assist you in defining and implementing a comprehensive sales strategy that not only ensures top-line growth, but also achieves sustainable profit margins.